On the LEFT is a leading collard greens powder. On the RIGHT is KOYAH's collard greens powder. Both are Organic and each jar contains the same weight of powder. Our collard greens are dried through a cold freeze-dried process which maintains the "fluffy" cellular structure and vibrant green color of the collard greens. The cell structure of our competitor's product has been clearly degraded through their drying process and is no longer vibrant in color.